Yamaha R3 - 60th anniversary
Yamaha
In 2022, Yamaha celebrated its 60th anniversary on the racetrack. And we were invited by Suno to help tell this incredible and rich story of the brand.
Inspired by Japanese culture, anime and manga, we developed an animated film where we travel through the decades showing all the highlights of the construction company, its titles and especially its motorcycles. We relied on photographs from the time, information about riding styles and engine roar, to visually show Yamaha's evolution on the track.
Our idea was to make manga pages come to life, with clear visual references to classic anime like Akira
Credits
Agency: Suno
Client: Yamaha
Year: 2022
Sailor Studio
Directors: Teidy Nakao, Luccas Oliveira, Gustavo "GGA" Almeida
Project Managers: Gustavo Veloso, Luiz "Ryan" Alejandre
Art Diretor / Illustrations: Teidy Nakao
Animation: Gustavo "GGA" Almeida, Luccas Oliveira, Rafael Matheus, Alexandre Alves, Vitor Mendes, Guilherme Micsik
VFX 2D Animation: Nathalia Ali, Dazy Teodoro
Audio Company: Mission Music
Thanks for watching!